Pay for Performance (P4P) SEO
How does P4P work?
Basically, Pay for Performance, or P4P, search engine optimization services provides companies of all sizes the ability to see first hand the remarkable benefits and advantages of a custom designed, properly created and perfectly executed SEO campaign. The best part of P4P is this: If you do not see results, you do not pay.
To look at it another way, a customized P4P SEO campaign can produce significant, or largely improved:
Enter your website's domain:
- Increase in site traffic
- Increase in lead generation
- Increase in sales conversions
- Increase in overall brand visibility
It is not practical, or beneficial to pay for SEO, and receive nothing in return. Understanding this dilemma facing many of prospective clients, Measurable SEO recognized that there was a need to develop our own P4P program. Again, the real advantage to prospective clients is that you pay ONLY if we get the results that are mutually agreed upon in advance.
To begin the process, please submit your domain into our P4P Keyword Tool.
How long does it usually take to see activity in the SERPs?
Since no two websites, nor competitive landscapes, are alike, it’s nearly impossible to predict. Sometimes, we see big things in 30 days; other times, it can take a bit longer. On average, we start seeing appreciable results after 10-12 weeks.
What does it cost?
You pay NOTHING, beyond the $500 setup fee, until you see results. Our pricing is directly related to the rankings achieved for selected keywords. The P4P Keyword Pricing Tool provides upfront pricing for the top 30 positions segmented into five ranking tiers.
Pricing is locked in for the duration of the contract (six months), and will not increase. (Note: a $1,000 refundable deposit is required, in addition to the setup fee). Minimum commitment is 10 keyword phrases.)
What is the Pay for Performance SEO approach to achieve rankings?
Measurable SEO’s methodology is in compliance with Google Webmaster guidelines. In addition to on-page optimization, we engage in white hat link building, posting to relevant blogs, social bookmarking and directory submissions.
How does the billing work?
Our P4P keyword price tool generates upfront pricing for the top 30 positions segmented into five ranking tiers. Our Keyword Opportunity Tool displayed above highlights the tiered pricing for every keyword.
Each tier includes the price that you will be charged when your site ranks within that range. Pricing is calculated by comparing SEO related factors for each keyword on your site and that of your competitors. Our system analyzes rankings for all active keywords. As a result, you are only charged when rankings have increased into the top 30, and when keywords have achieved upward movement from their original position in Google and Yahoo!/Bing.
Consider the following example, using the table above. If your site ranks at #2 on Google ($350), and #8 on Yahoo!/Bing ($92) the monthly cost for your keyword would be $442.
What if my site is already ranked in the top 30 positions?
You are charged ONLY if your site is ranking within the top 30 Positions AND your site has increased from its starting ranking position.
Using the example above, the site is ranked #12 on Google. A price is still displayed for 11-15, as the keyword’s rankings can still improve within that pricing tier to position #11. However, you are not charged unless the site ranks at #11 or above, which means that your site is within the top 30 positions and has increased from the existing ranking at #12.
Why should I pay for being on page 2 or 3 when I don’t get any traffic from being in those positions?
We pick up the entire cost for moving any phrase(s) from position “X” to 31. Please bear in mind that there is time, effort, and expense involved in moving up the SERPs from page three to page two, and ultimately to page to page one. The fees for positions 30 11 reflect that expense accordingly.
When am I charged for rankings?
Monthly invoices are generated and payment is due on the first day of each month. Our system will check your site’s rankings for all active keywords and charge the corresponding amounts for those rankings. You can view a detailed monthly summary when you log into your client dashboard.
If a keyword’s service is cancelled (other than on the first day of the month), the keyword will be subject to a pro-rated service charge based on the number of days that the keyword was active that month.
How long is each program?
All P4P programs run for six months from the start date.
What happens at the end of the Guaranteed SEO campaign?
After the six-month campaign is over, you have the following two options available:
- You may discontinue service immediately
- You may transition to our “Maintenance Program” for targeted phrases reaching page one (top 10) on Google. Clients taking advantage of this maintenance option will be given a preferred customer discount of 50%.
Can I Just Pay for Google?
No. Every program is optimized for Google and Yahoo!/Bing. Our pricing model factors volume into our pricing algorithm, therefore, pricing for Yahoo!/Bing is always significantly less.
Please note, the majority of our customers continue to find very strong value with Yahoo!/Bing from a conversion standpoint, and collectively deliver on average 30% of all search traffic.
Are there any restrictions?
Yes, the following represents the main restrictions of an Measurable SEO’s P4P SEO campaign:
- Your website (not just the domain) must be at least three years old.
- The website must not be in flash.
- You must be willing and able to do the on-page recommendations that we suggest.
- The final keyword selection must be mutually agreed upon to both the client and agency. There is a 10 Keyword Minimum.
- If you have a “thin” affiliate website or your niche is related to porn, pills, payday loans or casinos, we can’t help you.