Websites Hit By Google Penguin Updates Can Regain their Rankings. Let Us Help You Recover.
Penguin, Google’s most recent update to how it ranks web pages on its search index, continues to wreak havoc for many websites. Let us provide an overview of what Google Penguin is, how it can affect your website and what how we can help your site regain its previous rankings on Google’s search index.
What is Google Penguin?
For the uninitiated, Penguin is an automatic applied filter that Google first instituted in April of 2012, that essentially removed, or demoted websites that had been using Web spam to gain higher rankings on its search index.
How does Penguin affect your site?
Okay, what does that mean to you, as a company with a website that up until recently has experienced a great deal of organic traffic? All of a sudden, the bottom falls out, and you see traffic to your site plunge dramatically. If you have built your rankings on a foundation of weak, spammy or automated backlinks, there’s a good chance that your site was affected by Penguin.
Penguin algorithmically knows when the back links pointing to your site appear to be unnatural inbound links, or low quality links. A couple of examples of low quality links are free-for-all directories and forum signatures. It’s important for your website’s survival (and favorable Google rankings) to ensure the quantity, quality and relevance of links that point to your site, since Google analyzes this data to determine your ranking.
Don’t panic! Measurable SEO can help get your website back on track
Google continuously tweaks its ranking algorithm. One never knows when these tweaks will occur. Unless it’s a major update, most will be subtle, and may not necessarily appear on your radar.
At Measurable SEO, we are proud of our system for helping companies recover from Google’s Penguin update. With our Penguin Recovery Package, we can help your website regain its former rankings on Google’s search index.
Here’s what included in our Package:
>> Basic analysis of your website to confirm that Penguin is actually the problem
>> Deeper analysis, using Google Analytics, and other tools, to examine traffic to your site, relevance and quality of inbound links, and other metrics
>> Provide a set of actionable recommendations that include:
* A link Audit, reviewing link sources, anchor text and potentially toxic links
* A New link building plan to replace the toxic links and shore up the weak ones
* A Content Marketing plan with suggestions that will naturally attract new links
* Optionally: An instant Sales booster (PPC) plan to bridge the gap until organic rankings return
Call us to discuss how we can help get your website back in Google’s “good graces” so you can focus on the rest of your business. We’ll do the heavy lifting so you can continue to grow and expand your business online.