What Is Meant By Online Reputation Management
A general definition of reputation management is the practice of understanding or influencing an individual or business’ brand. Today, online reputation management takes on a slightly different meaning as it relates specifically to the Internet, primarily as an issue of search results. It’s often associated with ethical gray areas such as trying to censor negative complaints, or using questionable SEO tactics to influence results. Other ethical forms of online reputation repair include such things as responding to customer complaints, asking sites to take down incorrect information, and using online feedback to influence product development and other insights.
Reputation Management Packages
| Good | Better | Best | |
|---|---|---|---|
| Monthly Tasks: | $500 | $750 | $1,500 |
| Identify existing positive pages to assess your current rank | yes | yes | yes |
| Create and publish reputation-optimized content on important Web 2.0 sites* | 10 | 15 | 30 |
| Link building with a guaranteed number of targeted, high-quality links | 20 | 30 | 60 |
*Popular Web 2.0 sites include Facebook, Twitter, Flikr, YouTube, Squidoo, HubPages, Quora, and related niche-specific properties.
Why Online Reputation Management Is Important
Anyone has the ability to create a web page that portrays you or your company inaccurately, even going so far as to insult company representatives! Those pages are not what you want potential visitors to your site to find when they conduct a Google search of your company.
If creating and maintaining a good online reputation for your company is a priority, it’s time to take a proactive approach.
Let Measurable SEO Monitor and Manage Your Online Reputation For You
Unlike doing general research on the Internet, or purchasing a product online, managing your company’s online reputation takes a great deal of effort and work. This is especially true if your company already enjoys a good reputation. However, there may come a time when this established reputation is called into question by an individual, another company (your competitor, maybe?), or groups of individuals. At that point, is your company equipped with the right resources to respond immediately, or to take appropriate action?
Unfortunately, negative comments and websites or pages dedicated to sullying your company’s good name and brand, are appearing more frequently. Measurable SEO offers options to help you stay ahead of the curve, to be proactive, and to help you take appropriate action to repair whatever damage has been done to your company’s reputation.
For example, Measurable SEO can help you manage and retain a respected, trusted, online reputation, allowing your company’s website to consistently appears in the top 20 websites listed on a search engine ranking page, or SERP.
Contact Us To Discuss The Best Online Reputation Management Package For Your
Measurable SEO has the background, expertise, and a team of professionals who are here to help create and manage your company’s online reputation.
New at the business of internet marketing? Measurable SEO can get your online reputation off to the right start. Call us.
Been working the web a while, doing a fine job but could use a little boost?
We can help with that, too. Call.
Suffering through the slings and arrows of someone’s online wrath? Contact us right away so we can turn your sinking reputation around quickly and restore your respectable name.