Make Video A Part of Your Online Marketing Strategy
Branding your company with video is a sure-fire way to increase traffic and reach your target audience more quickly.
Including short videos on your website is becoming more and more critical to any company’s online marketing strategy. As competition increases for grabbing market share of visitors to your website, you can’t afford not to include video as part of your overall plan. And we are not talking about a gimmicky video posted on YouTube, either. We are talking about videos that can enhance your company’s brand by presenting a visual story about your products and/or services. Visuals help capture the attention of an audience whose attention span is getting shorter and shorter.
If you don’t grab their attention in the first few seconds that they’re on your website, it’s almost a sure thing that they will move on to someone else’s.
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How Videos Are A Vital Component of SEO
Video search optimization involves the process of creating and optimizing web videos to make them more appealing to both search engines and viewers. It’s been shown that optimized videos are more likely and easily picked up by search engines, which can result in higher video and website traffic for your business. Not only that, but creating high quality videos for your website as well as submitting to multiple platforms is such an excellent way to increase market awareness and build better, stronger back links in a shorter period of time.
In fact, video optimization is increasingly becoming so important to a company’s online marketing efforts that it can virtually spell the difference between receiving a mere 100 hits to a staggering 200,000 hits on YouTube. Imagine having your video capture the attention of so many more visitors. More importantly, the exponential viewing quantity is almost guaranteed when visitors share your video with others; ultimately, driving more traffic to your website.
What’s more, even today, many companies do not take full advantage of video optimization as part of their overall online marketing strategy. Since the amount of video content is considerably less than the amount of textual content on the Internet, the competition for search rankings among web videos is considerably lower, therefore making it more easily land on the top result page. Video SEO services that result in optimizing videos is quickly becoming one of the fastest methods of securing a top ten organic ranking in the Google search results.
What Does Video Optimization and Video SEO Process Include?
Some of the more important steps in this process include the following:
Optimizing video file names by using keyword phrases that best correspond with the contents of the video
Creating keyword inclusive text captions on the video
Optimizing the back links of the file
Creating a video library that allows both spiders and users to locate video files
Uploading optimized videos on video platforms as YouTube and other popular social networking video portals
Let Measurable SEO Optimize Your Website Videos
Measurable SEO offers a variety of video SEO services that easily fit any budget and need. If you prefer a more customized package, we will work with you to ensure that the videos that are presented on your website is exactly what you want.
We are proud of our expertise and reputation for providing high-quality video SEO services, with a staff of professionals ready to work with you today.