For many business owners, the term SEO causes more than a little confusion. When it comes to online marketing, there are many options available to help give your website the boost necessary to make your business a success. From online ads to search engine optimization to social media marketing, it can be overwhelming trying to put together the right campaign to get more visibility for your site and more leads for your business. Luckily, there are plenty of resources available to help get you started and walk you through a successful marketing strategy.
It can be difficult to sort through all of these resources and figure out what is best for you. In order to get the most out of your online marketing plan, contacting a company for SEO Services can really help you save time. Ultimately, you have the ability to make your business grow by using the right tools and making the smartest decisions for your industry.
Whether or not you choose to use an SEO company, having access to the many great SEO tools will allow you to stay on top of your campaign so you can get the most out of it. Becoming familiar with many of these resources will also assist you when it comes time to choose the right company.
Here are some helpful tools that you might consider when looking into your next online marketing campaign. If you need any assistance with any of these tools, consider a consultation with Measurable SEO. While these tools are helpful, they don’t automatically make you an SEO expert.
- Google Webmaster Tools – A powerful set of tools designed to help you create a Google-friendly site.
- Bing Webmaster Tools – Bing’s suite of research tools provides a lot of value to help you to increase your visibility on the web.
- Google Analytics – Access and analyze your website’s traffic data and behavior. Find out where your traffic is coming from, how long your visitors stick around, and what pages they interact with the most. You can even set up goals and conversions.
- The Wordstream Free Keyword Tool – offers thousands of keyword ideas from a huge database of more than a trillion unique searches. This tool outperforms some of the paid alternatives in the market.
- Open Site Explorer – A free tool from Moz that allows you to explore and compare the link profiles and authority of websites. In order to access the full data, including the social metrics, you need to subscribe to Moz, which opens you up to a complete set of tool.
- Ahrefs Site Explorer – Another powerful tool for exploring a site’s back links. Get full linking and SEO reports for any site. Requires a paid subscription to get the full features, but you can run up to 3 queries per day without subscribing.
- IIS Toolkit – A set of tools from Microsoft to help make your site more friendly with the search engines.
- The YouTube Keyword Tool is useful for keyword research for all kinds of content, not just video.
- Foxy SEO Toolbar – An add-on for Firefox that offers loads of SEO-related links, including traffic analysis sties, important directories, search engine functions, and much more.
- Majestic SEO – Link intelligence tools for SEO and Internet PR and Marketing. Site Explorer shows inbound link and site summary data.
- The Schema Creator Tool – the easiest way to get started creating HTML with schema.org microdata.
- Copyscape – Allows you to check for duplicate content. When you enter your web address, this site will search for any copied content. This can be valuable in keeping your site penalty-free.
- Image SEO Tool – simply input a URL and this tool checks image name, alt attribute, and dimensions. Alerts are given if a potential problem is discovered.
- Google Trends – Another keyword research tool, this one lets you see what keywords are popular at any given moment. Be careful when using this tool at the beginning of a month though.
- MozCast – Provides information on algorithm changes in the search engines. This can help you detect when it’s time to make changes in your SEO strategies.
- SEOQuake – A toolbar that gives you loads of raw data about any website.
- Sitemap Generator – A tool from Google that lets you create a sitemap with ease.
- Yoast WordPress SEO Plugin – One of many SEO plugins for your WordPress website. This plugin is a top choice for many SEO experts. It walks you through the necessary steps to get your on-page SEO correct.
- Growr – an instagram audience builder that automates liking, following and unfollowing.
These are just a few of the many great SEO tools that can help you get started with and advance your internet marketing campaigns. While many of these tools are free, some require accounts and others offer limited versions unless you subscribe. These tools range in difficulty of use, so be sure you thoroughly understand what you are using before you make any quick judgments about your website and your SEO strategies.
In addition to free tools, there are many blogs and articles that provide great insight into the world of SEO. The resources below provide some of the best information about search engine optimization. This is not a complete list, but it is more than enough to get you started with SEO. Whether you are a beginner or a seasoned-expert, you will find plenty of value in these resources. Of course, it is worth mentioning that much of what SEO bloggers talk about is based on speculation and correlation (as opposed to causation). Following the advice of the search engines should always be your starting point. The best SEO companies and experts will always base their decisions on what the search engines are looking for, not on what people are talking about on blogs or forums. Use blogs and forums as supplements to help you better understand the latest changes in the industry.
- Google Webmaster Guidelines – Google’s best practices for optimizing your site the right way. Following these guidelines will make sure that Google finds your site and indexes it properly. These tips can also help prevent a penalty that will knock you out of the search engines.
- Google Starter Guide – A 30-page PDF manual outlining what Google wants you to know about optimizing your site and getting it ready for the search engines.
- Web Performance Best Practices – Another article from Google, this one explaining how to make your site load quickly and perform at its peak.
- Tips for Speeding Up Your Website – Yahoo’s tips on how to make your website load as quickly as possible.
- Moz Blog – Daily blog postings from SEO experts about all the latest in internet marketing. Offers great insight and whiteboard Fridays.
- Matt Cutts Blog – Google’s Web Spam and SEO Spokesman shares his thoughts about all things related to the search engines.
- SEO by the Sea – A blog about all things related to SEO. Their information comes straight from the source: the search engines.
- Search Engine Journal – A community-based internet journal with loads of advice and tools on how to run effective online marketing campaigns.
- Search Engine Watch – The authoritative guide to search engine marketing (SEM), search engine optimization (SEO), paid search advertising (PPC) and social media marketing. News, how-to and marketing strategy guides to succeed on search engines.
In addition to these resources and many other valuable websites, there are also plenty of bad resources that offer the wrong advice on how to do SEO. While we won’t make a point to call out anyone here, you need to be able to recognize the difference between reputable SEO websites and fly-by-night or dubious ones. The general rule of thumb is that if the site seems to go against the search engine guidelines, then you don’t want to take their advice. If they talk about doing black-hat SEO, using automated tools, buying links, or spinning content, then you should get away and look for a more trustworthy resource.
No matter what your website or business is, these tools and resources offer tons of information about how to run a successful SEO campaign. By using these tools and reading these articles and blogs, you can find out virtually everything there is to know about SEO. However, it’s also important to know that SEO is constantly changing. If you plan to run your own SEO campaign, you will need to constantly reeducate yourself on the latest information and strategies.
It’s also important to note that reading through SEO resources and using SEO tools does not make you an expert. Even if you read every blog post and use all of the tools here, you can still make mistakes. SEO is a very technical process, and it requires a lot of attention to detail. There is no shame in handing your online marketing campaign over to an internet marketing expert. Trying to do it all by yourself can end up costing your business a lot of money. Luckily, Measurable SEO is here to help you get through this difficult process by managing a successful SEO campaign for you.