By: Chuck Price – The first time that search marketers were faced with the prospect of Google PageRank disappearing from the public was back in 2013. At that time, Google’s former Spam czar, Matt Cutts reported the Google servers, powering the toolbar API, broke and there were no plans to fix it. Surprisingly, six weeks later, PageRank updated again on December 6, 2013. The explanation; there really was no explanation given, so the question of the relevance of Pagerank from that point forward was a mystery. Most suspected that would be the final Pagerank update.
Those suspicions seemed to be validated on October 6, 2014, when Googler John Mueller stated in a Google+ Hangout video, “We’ll probably not…be updating it [PageRank] moving forward.” And he was right.
Google put the final nail in the Pagerank Coffin on April 15, 2016 when they removed the ability to call PR from the Toolbar API. This api was the source of publicly available Pagerank. As of now, every toolbar on the web will return a PR of 0 no matter what the domain or url is.
Now that Pagerank is officially Dead, what is the best alternative? I share my thoughts on that here