The audit portion of the recovery process is the most technical and important step in clearing your site with Google. All it takes is 1 or 2 remaining “bad” domains in order to get a reconsideration request denied, so it is crucial to get as much accurate information as you can and evaluate each link harshly. The main causes of Penguin unnatural link penalties are exact match anchor text (EMAT) spam, IP network spamming, and having a high percentage of back links on low quality pages.
Our Link Audit Services
We take your Google Webmaster Tool back links and collect 13 key pieces of data for each URL. Our custom tool algorithmically assigns each backlink a status, allowing us to sort links by type for the most effective manual review. Our goal is to get your penalty removed while maintaining all of the good and powerful backlinks to your website. Many back links may look great algorithmically, but can be manipulative and a key reason why the site was penalized in the first place, which is why a manual review is crucial to success.
We provide two types of audit services
DIY– You receive the same link data from our proprietary tool that we use to perform an audit. Next, you follow the steps PRECISELY as described in this step by step guide for penalty recovery. The guide addresses a manual recovery, but the steps are nearly the same for an algothithmic recovery. The only difference is that an algorithmic recoverydoes not require email outreach or a reconsideration request. Turnaround time: 1-2 days
Full Service – We perform a detailed link audit and create a disavow file. In the case of a manual penalty, we also do email outreach and create a reconsideration request. The backlink audit and removal turnaround time is 1 – 30 days, depending on complexity. The goal is to have the penalty revoked the first time.