This case study features a major market personal injury attorney website. The campaign involved a content-based SEO initiative that targeted information-based queries relevant to the client’s practice. A strategy was developed for content development and modifications to make content more link-worthy. Practice areas were siloed and an internal linking strategy was developed and implemented to ensure proper flow of link equity.
A comprehensive digital marketing strategy contributed to significant rankings improvements, driving traffic, brand awareness, and growth in cases and revenues.