Don't let your company be destroyed by "cheap SEO." If you can’t afford a reputable firm, then you should do it yourself.

Rather than worry about losing or never having Google organic search traffic, plan for it. You can't rely on a single traffic source for business. You need multiple streams of traffic as insurance against the inevitable search algorithm changes.

Thanks to Google Analytics, we have all the data necessary to formulate a successful SEO campaign and measure its impact. If you aren't already using custom reports, this is a great selection to start with (and NO technical skills are required).

Cheap, easy, automated link spamming is no longer an option for those in it for the long haul. Editorial link building is alive and well and more powerful than ever before. Links still matter a lot and they will continue to matter for many years.

Though Google has warned people against link-building, it's a helpful practice that many people fail to differentiate from link-scheming.

I’m constantly amazed by the amount of confusion and misunderstanding that surrounds Penguin. I’m equally surprised at some of the conclusions drawn by people regarding the steps necessary to get on the right side of the algorithm.

Useful resources attract powerful links. Here's how you can create useful resource centers that attract links that drive traffic and rankings.

Google recognized early on that the future of the web was mobile. They also saw a trend in mobile users favoring native apps over traditional websites.

Since the introduction of search engines, the foundation for building a successful SEO campaign has been keyword research. Some have argued that keyword rankings are no longer relevant. Others claim that keyword optimization is as important as ever. Which faction has it right?

Want to be number one in the SERPs? Start by studying your SEO competitors. Here's how to quickly compare your site to the competition and learn from them.