This case study features a major market personal injury attorney website. The campaign involved a content-based SEO initiative that targeted information-based queries relevant to the client’s practice.

This client had a goal of increasing online visibility, organic traffic and revenues to their website. The campaign included a holistic SEO plan, with an emphasis on content development and link building.

As someone with a number of lawyers in his circle of friends, the topic of attorney SEO marketing comes up a lot. The marketing efforts generally fall into one of three categories:

Schema markup is a great way to help your website stand out from your SEO competitors. Here's why you need schema and how to add it to your webpages.

Penguin Recovery Case Study –How we stopped the bleeding and Increased Organic Search Traffic for an Ecommerce Client by 125.66%

Do you need more social media shares and backlinks? Then use these types of visual content to stimulate your online growth and engagement.

Spammy tactics like 301 redirects can give you a temporary ranking boost. It won't last. We're all living in a Google Penguin world. Here's how to survive.

To develop an effective marketing strategy, you need to have a solid understanding of both inbound and outbound marketing, including how they're different.

Links will continue to matter for a long time. It boils down to having the right content, finding the right audience, and then reaching that audience.

You're about to learn a specific mind-blowing linking tactic that's perfectly suited for almost any website. If you're considering a link building campaign, following Google's lead is a good place to start. Here's how to link "Google style."