An SEO audit needs to look at both the links you create to other pages and the links other pages create to your website. Your links need to do the following:
• Use strong anchor text
• Be relevant to the content and your overall website
• Link to high quality websites
• Provide the reader with additional information or help
If you link to low quality sites, it’s the same as associating with questionable people or businesses. Search engines may assume you engage in some of the same practices as these sites and penalize you for it.
Backlinks, or links that other sites post to your website, are harder to control. Again, links from poor-quality websites to yours create a negative association that can penalize you. Your partner SEO audit service will look for these links and note which ones may be hurting your overall SEO rankings.
Once you know which backlinks may be damaging your rating, you can use Google’s disavow backlinks tool to let the search engine know that you did not ask the site to link back to you and that you have nothing to do with that website.