Establishing a Budget
Your goals will determine what tactics are needed for success.
This, in turn, sets up a framework for developing an action plan and the budget necessary to support that plan.
In the end, the right budget is one you can afford, without losing sleep, for a minimum of four (and ideally 12) months.
It takes time to properly plan, implement and tweak a campaign in order to evaluate its success.
Typically, the lower the budget, the longer the journey