Competitor Analysis

SEO Competitor Analysis

If you want to succeed in the search results, these days, competitive analysis is a must.

Our SEO Competitor Analysis can help you sustain long-term growth. We research the links, keywords, content, and more

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What is SEO Competitor Analysis?

Competitor analysis is an invaluable service in the realm of SEO. Researching your competition's top keywords and where they rank for them is a big part of that, but it is only a small piece of the puzzle that is competitive analysis. SEO Competitor Analysis requires you to develop a well-rounded picture of your competition's digital marketing strategy. Given that keywords are no longer the SEO powerhouse that they once were, you can't stop there: you also need to look into the other factors impacting their content marketing strategy, including the length of their content, the depth of their content, their use of inbound and outbound links, the number of high-quality backlinks they have, and how user-friendly their website is.

Our marketing experts can provide you with the knowledge you need to outperform your competition and develop a strong SEO strategy. We excel at targeting specific areas for improvement based on detailed competitor research, giving you the tools to improve your organic reach. What’s more, we understand that digital marketing is a continuous process, so we develop plans that will continue to drive traffic to your business in the long-term.


The top keywords for any industry are always highly competitive. For that reason, you need to compare everything you're doing wrong with everything your competition is doing right if you even want a fighting chance at ranking on the top page of the search results. That includes both on-page and off-page SEO strategies, and analyzing your website's user-friendliness. Without being willing to make these changes or acknowledge your mistakes, you cannot expect to win the competition for the top SERPs. As we've learned from sports, the best teams adjust to their competition.

So, what are some of the ways you can outsmart your competition by knowing what they're up to? For one thing, you can jump on trends -- like breakout keywords -- that others in your industry haven't yet tackled. You can also identify lesser-known search terms in your industry with less competition, so you can easily make it to the top page of search results. And, of course, every business has its areas of weakness: by identifying the weaknesses in your competition, you can strive to make up for them, propelling your content to the number one spot in Google.

In a niche market, you need an even stronger understanding of your competition in order to succeed. Opportunities such as these bear the potential for a high ROI. After all, it takes just a small investment to hire an SEO to investigate your industry, your competition, and their trends - - but the results of this competitive analysis could help you skyrocket your business's growth. Don't wait: we recommend that you dive into SEO Competitor Analysis sooner rather than later to reap the benefits before your competition can. Revise your strategy before they can revise theirs!

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SEO Competitive Analysis Services

Any business looking to succeed online needs to understand its competition. If you want to rank highly in the search engine results page, you need to assess how you can beat the other pages competing for those rankings. Figuring out what other businesses in your industry are doing well–and what they're doing badly–is crucial to gaining the upper hand in digital strategy. If you don't know the playing field in detail, you might end up dedicating valuable time and resources to fighting the wrong battles, or you might miss easy opportunities to boost your performance.

Our marketing experts can provide you with the knowledge you need to outperform your competition and develop a strong SEO strategy. We excel at targeting specific areas for improvement based on detailed competitor research, giving you the tools you need to improve your organic reach. What's more, we understand that digital marketing is a continuous process, so we develop plans that will continue to drive traffic to your business in the long-term. We also conduct an ongoing analysis of our work together, allowing us to continually revise our strategy to match up with the current search algorithms and best practices.

What Is Competitor Analysis?

A Competitive Analysis Service is a service that conducts research into your closest competition to see how they are managing their digital strategy. This can include everything from a detailed analysis of their website to a breakdown of their SEO practices. The more you know about how your competitors operate, the better chance you have of taking their top spot and reaching more customers. Competitor Analysis is an easy way to figure out what works and what doesn't when it comes to your specific industry.


At Measurable SEO, our experts craft each campaign specifically for each client to make sure they develop a bespoke marketing strategy. We want your digital marketing strategy to be successful, but we also want it to be unique so that it cannot be easily replicated by your competitors. That's why we personalize your strategy every step of the way, allowing you to develop an approach to SEO that's all your own.

Even so, Competitive Analysis Services will usually contain the following stages:

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  • Identifying the Competition

  • Evaluating Strategies

  • Website Analysis

  • Off-site Analysis

Identifying Competition

The maxim "know thy enemy" is as true in digital marketing as it is in war. You cannot expect to compete if you do not understand the ins-and-outs of what your competition is doing and why it is working for them. If you want to beat your competition in organic traffic and search rankings, you need to develop a clear picture of their digital marketing strategy.


So, how do you visualize what your competition is doing well -- and what they aren't? The first step in any competitive analysis is to identify who your strongest competition is: which websites are ranking consistently highly, which businesses have the strongest social media presence, and which companies consumers are organically drawn towards. Working together with your brand to better understand your niche, we will analyze the most competitive websites online today, including which keywords they are ranking for and how they got there -- among other factors contributing to their search engine success.

This starts with knowing your top keywords and phrases, and who comes out on top in an organic search for that term. Bear in mind that your online competitor might not be your direct business competition -- just a website whose SEO performance is better than yours. Regardless, we can help you identify your competition through our sophisticated process of competitive analysis.

But it's important to understand that keywords are just one piece of the puzzle when it comes to digital marketing. Beyond that, we can also help you identify what they're doing differently from you so you can revise your strategy to become more competitive in the field. This could include on-site factors like user-friendliness, or off-site SEO strategies like building quality backlinks. Whatever the case, you can rest assured that our recommendations are especially targeted for your brand, your industry, and your competition. We want to help you come out on top of the SERPs.

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Evaluating Strategies

"Knowing thy enemy" isn't as simple as just knowing their names. Once you know your market competitors, you can start building a picture of their digital marketing strategy. This means analyzing the quality of their content, including the length of their articles, their number of inbound and outbound links, their primary keywords and the frequency of those keywords, and how all of this stacks up to your current SEO strategy.


Again, keywords should be at the center of your strategy when it comes to coming out on top of your niche. This step requires you to identify primary keywords for your competitors'; webpages, research their Google rankings and search volume, and figure out how competitive their keyword ranking is. At the end of this process, you should come up with a strong picture of what your biggest competition is doing well and what you could be doing better to help you keep up with them.

Evaluating your competition's strategy is important not only so you better understand the current state of affairs in your niche, but also so you can make your website more competitive with theirs. This means using reverse engineering to improve upon the tactics of your competitors. But before you can improve upon your competition's SEO strategy, you need to identify your areas of weakness.

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Website Analysis

Website analysis the process of testing and evaluating your website's performance. In particular, our website analysis focuses on your SEO performance: how well you are ranking for target keywords, where you want to rank for target keywords, and which competitors are currently holding those spots. Because search engines place a high value on user friendliness, we can also help you evaluate how user-friendly your website is, including load time, ease of navigation, and more.

Website analysis is a critical step in the search engine optimization process because it allows you to analyze not only your current performance, but also future areas for improvement. In other words, website analysis is where the greatest potential for growth lies. By fixing the errors that are preventing you from outranking your competition, you can give your web page the boost it needs to skyrocket ahead of the crowd.

Through sophisticated website analysis, we can help you identify places to improve your SEO strategy and outrank your competitors based on their best practices. That means not only identifying what's working for them, but also identifying what's not working for you. All of this guidance is informed by both our competitive analysis and by our expert knowledge of SEO best practices. Let us use our expertise to help you thrive.

Off-site Analysis

A strong Competitive Analysis Service doesn't just focus on the website itself, but on a range of off-site factors that can affect Google search performance. These actions, taken outside your website, can improve your rankings on search engine results pages (SERPs) by improving the search engine's perception of your site.

The three most important factors when it comes to building a positive reputation with search engines include trustworthiness, relevance, and authority. Only a few aspects of these factors actually take place on your page. For example, you cannot build authority without quality editorial backlinks from other websites in your niche. That's why manual outreach link-building services are another core piece of the SEO strategy we use to help our clients grow.

Our experts use all the tools at their disposal to investigate how search engine optimized a business is and what they could be doing better. Our analysis includes both onsite and offsite factors. This could include:


Domain authority and page authority, to determine the strength of your competitor's domain and individual webpages


How many of their pages of have been indexed


Backlink profile, based the number of quality links and how they are anchored


Organic visibility, based on how many pages appear as search results

These elements go beyond the typical SEO approach to deliver all-encompassing reports based on all the relevant data. While many SEOs only include on-page SEO factors in their analysis, our competitive analysis services are holistic and comprehensive to ensure you aren't missing important offsite factors to help you rise in the SERPs.

It is our belief that a well-rounded approach to your digital marketing strategy will ensure long- lasting improvements to your search engine rankings. We will help you build that well-rounded approach by giving you the whole picture of your industry, your competitors, and how well your website stacks up.

Competitive Analysis As a Digital Marketing Strategy

Any digital marketing strategy worth its salt will have a heavy element of SEO Competitive Analysis Services. The best marketers know that you need to understand and outrank your competition in order to succeed in the SERPs.

There's no way you can play well in a game where you don't know the rules. Don't go into your SEO strategy blindly. When it comes to search engine ranking, knowing your competition and understanding their processes, strengths, and weaknesses is the only way to excel. That's why you need our SEO competitive analysis services: to give you the baseline knowledge you need so you can prepare to significantly improve your SEO strategy.


At Measurable SEO, our experts can provide you with the information necessary to make tactical, educated decisions about how to develop your online presence. With our comprehensive competitor reports, your business will be able to develop a digital strategy that enhances your strengths and combats your weaknesses, consistently pushing you to the top of Google results. Better organic traffic necessarily equals a higher ROI, so you know that quality competitor research is worth the investment.

What's more, we know how important a personalized service is. Our team works with brands in all types of industries, developing unique strategy depending on your unique situation. We can help your brand develop a content marketing strategy that utilizes SEO best practices based on your individual industry, not based on a one-size-fits-all marketing approach. After all, we want to help you rise to the top of your niche -- not fade into the millions upon millions of search results pages on the Web.

Our individualized SEO services can help you develop a digital marketing strategy that's sustainable, practical, and efficient. Our services will save you time and money by identifying and correcting errors in real-time, meaning you will no longer waste valuable resources on strategies that aren't working for you. Contact one of our experts today to see how we can help your business grow -- and outrank your competition.

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