Content Marketing Services

Increase brand awareness and see real results by winning over consumers and search engines alike. Our signature content marketing services can help you sell more products, earn more customers, and get more traffic to your website.

When it comes to digital marketing strategy, great content is invaluable. In fact, content is one of Google’s top 3 ranking factors for placing webpages at the top of search engine results pages (SERPs). Great content can reveal your brand’s vision; promote your products, engage new customers, and increase your market share.

There’s no single “right way” to create “quality content". In fact, a cookie-cutter approach would be counterproductive. Your content needs to be unique. What it looks like will depend on your industry, your business, and your audience. Our content and SEO experts utilize proven concepts designed to make your content stand out online.

Unfortunately, content is severely undervalued in the field of digital marketing. As social media, paid advertising, and video marketing continues to dominate the web, many people are focusing too much on pushing out more posts, videos, and ads, without paying attention to the quality of the content on their website. What they don't realize is that keeping up with the latest marketing trends and gimmicks is virtually meaningless without a solid foundation of quality content.

Quality, Not Quantity

It's the quality, not the quantity, of content that matters when it comes to your brand's digital marketing strategy. Pumping out more social media posts and paid advertisements won't help you land conversions if your website is not prepared to win over customers. High-quality content is invaluable in that it can reveal your brand's vision, promote your products, engage new customers, and increase your market share. Your content is critical to developing brand awareness by helping new customers get to know who you are, what you do, and why they should care. The best content tells your brand's story in a way consumers and search engines can both understand.

What that "unique content" looks like will depend on your industry, your business, and your audience. That's why we don't have a one-size-fits-all strategy for our clients when it comes to content marketing. Instead, we use sophisticated brand analysis to understand the core of who you are before developing a content marketing strategy that's unique to your company and its needs.

Our content marketing and SEO experts utilize proven concepts designed to make your content stand out online. We deeply understand the ins and outs of SEO, the buyer's journey, and other digital marketing principles necessary to build a comprehensive content marketing strategy. Most importantly, we are willing to use that knowledge on behalf of your brand to help you sell more products, make more conversions, and build brand loyalty among your consumers.

In addition to optimizing your content for search engines, we also ensure that it looks and sounds authentic to real people. Too many people make the mistake of emphasizing the importance of the search engine results page over the importance of reaching your target audience. Our unique content marketing strategy helps you win over both real people and search engines, helping you earn more organic traffic and build brand awareness online.

What Counts As Content?

Broadly speaking, content is any form of media you can use to market your business and products. Examples of content include:

Written copy

Blogs, articles, white papers, guides, etc.

Graphics and infographics

Video

Tutorials, Explainers, Product releases, etc.

Product descriptions

Email copy

Social media content

and much more ...

With such a wide range of options, content creators have endless opportunities, which can be both a benefit and a challenge.

The challenge is in knowing which type of content is best for your site. Often businesses dilute their marketing message by pursuing too many content types, or waste resources in trending media that doesn’t actually engage their target audience. That’s why our service focuses on creating a detailed content plan, populated with the types of media that your audience will find useful and respond to.

The Basics of Content Marketing

Content marketing is a digital marketing strategy built around high-quality content. The best content tells your brand's story, is informative, and provides real value to your consumer, at every stage of the buyer's journey. Whether your consumer is ready to make a purchasing decision or still contemplating their options, your brand needs to create compelling content that speaks to their unique situation. This content helps earn customers' trust by proving your brand's worth with helpful information, not just empty marketing promises.

By creating a comprehensive content marketing strategy for your brand, you can hijack your growth in the long term by ensuring search engines deliver a steady flow of organic traffic to your site. Writing for real people also helps you earn word-of-mouth marketing from loyal consumers who are talking about the value they earned from your content. It's essential to consider both of these perspectives -- the search engine's perspective and the buyer's perspective -- when creating high-quality content for the web.

Here are just a few ways our content marketing services can help your brand boost awareness, sell more products, and convert web browsers into loyal customers.

On-Page Copywriting

On-page copy should be timeless and search engine optimized. Quality content appeals to existing customers and prospective audiences alike. SEO-enriched content can improve search rankings, boost your conversion rate and engage your audience.

Resource Centre

The goal of a resource center is to establish your site as a trusted authority in your field. A resource center establishes a variety of pillar content on which your search engine optimization strategy can rest. The best content for a resource center is anything related to your niche that is being searched for online. We will use popular keywords and subtopics in your niche to create evergreen pillar content that appeals to consumers and search engines alike. The beauty of this approach is that you can invest as much or as little as you want upfront. The best resource centers are typically a "work in progress" that requires ongoing evaluation and revision.

Blogs

Blogs are the perfect medium for conveying information to visitors. They provide an opportunity to establish your brand as a thought leader in your industry. The best blog content compliments your products or services. Rather than strictly advertising your brand, the best blogs build brand awareness by establishing your brand as an invaluable resource within your niche. Also, the useful information from your blog can inform customers at every stage of the buyer's journey with the information they need to make an educated buying decision.

EBook Publishing

Can’t get enough of writing? Why not compile some of your most popular blogs into Ebooks? If your content is valuable enough, users will love diving into the extra detail publishing allows for. Some brands offer free Ebooks as an incentive for signing up for mailing lists or services, making them a great way to build an audience.

Social Media

You can’t get away from it: social media dominates digital marketing today. Social strategy is a huge part of successful content marketing, so huge that social media marketing is its own industry. But don’t let that discourage you. Social media is all about focusing your energy on your target market. Pick the platforms that your audience uses and share content that’s relevant to them; at the core, it’s that easy. The content you share can be the same words and infographics you share on your blog or resource center, keeping your visitors on your site and boosting your SEO. The next step is to build your following, maximize your online presence, and delivering value to your customer.

Email Marketing

Yes, one of the oldest digital marketing strategies still has a place in the modern content marketing world. Email marketing is a tried-and-tested way of building and maintaining a loyal audience. Emails are a great medium for general and targeted marketing, and best of all, they’re easy to set up and maintain. Emails can even link to your social media content: post an infographic you don’t want anyone to miss? Send it to your mailing list to build subscribers and boost visibility.

A Marathon, Not a Sprint

Effective content marketing isn't a one-time thing – it's an ongoing process. Keeping ahead of the competition in SEO requires regular and consistent publishing of fresh content. That's why we are dedicated to constantly reevaluating and revising our content marketing strategy for your brand, through ongoing analysis and review. Keeping up a content strategy that doesn't work is a waste of time and money, which is why we learn from our mistakes to consistently improve content. Contact us today to discuss what your unique content plan could look like.

The best product descriptions tell a story. They emphasize both the benefits and features of your product while helping the consumer understand the origin story behind your brand. Having a unique description is essential. If your feed serves up the same descriptions as thousands of others, there is no chance that your page will ever be found. Consumers and search engines alike will see right through boring web copy that's identical to dozens of other web pages. We can help your digital marketing strategy stand out by creating product descriptions that earn organic traffic and showcase the uniqueness of your brand.