Link Building Services: Our Strategy

Our link building packages are designed to attract "real" White Hat links. What are White Hat links? These are the kinds of links that must be earned and cannot be paid for through spammy methods like guest posts or PBNs. The more quality links that you have, the more trustworthy your site becomes in the eyes of the search engines, and the more likely you will appear in search results.

The important distinction is quality, not quantity. Lots of link building services can churn out hundreds or even thousands of automated and potentially toxic links. These services will tell you that more links equal more traffic. In reality, search engines can recognize this shady practice. In the best case, search engines will ignore these links. In the worst case, they will mark those links as spam and drop your site from the search index entirely.

The key to establishing quality backlinks is to earn organic links to high-quality content. We build editorial links that require webmasters to manually approve and add a link, thereby showing that they trust your site as an expert in your niche. In doing so, you can increase your domain authority (DA), allowing your site to earn more recognition and greater traffic from search results.

At Measurable SEO, our professional link building service only pursues links from trusted sites. Our team focuses on editorial links, built from outreach campaigns. An editorial link is one that requires a webmaster to manually approve and add a link. These links are not automated in any way, nor bought. It may take more time, more effort, and more specialist knowledge, but it's a far more reliable and sustainable way of boosting your site traffic.

We are dedicated to growing your site through organic means, not purchased backlinks or spam campaigns. Our team is willing to put in the hours necessary to help you grow by elevating your search results. We do not hire third-party services or engage in sketchy practices to help you grow your domain authority. We use exclusively White Hat SEO strategies and manual outreach to help you earn 100% organic traffic to your site.

Outreach

Measurable SEO follows a systematized, step-by-step link-building process for all of its clients. We recognize that there are no shortcuts when it comes to White Hat SEO practices. We help you grow by undertaking this work by hand, performing organic outreach that will help you earn legitimate editorial links from respected authorities in your niche. We do not use guest posts or PBNs to help you earn backlinks, but guarantee editorial links. The steps in our unique link- building process are as follows:

1. Quality Content. Our link-building process begins with an analysis of the highest quality content on your website. We can help identify pieces that are performing well and factors that can be used to improve your SEO rankings, without using Black Hat tactics like keyword stuffing. These pieces of high-quality content are the backbone of our organic outreach campaigns.
2. Legitimate Outlets. PBNs and other Black Hat tactics are a thing of the past. White Hat SEO requires that the backlinks you earn come from legitimate outlets with a solid domain authority. After getting to know your brand, we will identify the best web pages and blogs to place quality editorial backlinks to your site.
3. Manual Outreach. We don't use gimmicks, apps, or automation to reach out to target outlets. We perform all of our outreach manually, using a good, old-fashioned email. Our outreach relies on building real relationships with the humans behind your favorite websites. We personally ensure that the bloggers and webmasters we work with are creating the same type of high-quality content we want to see on YOUR site, to help your web page get to the top search results on Google.
4. Reflection and Revision. A good SEO strategy should never remain stagnant. Using a combination of qualitative and quantitative data, we are constantly evaluating our previous successes and failures to help us revise our strategy. Our reflection and revision process helps you earn organic traffic by ensuring your time and money are never wasted on techniques that don't work.

Who links to you will depend on your industry, your products, and your target audience. That's why we take the time to get to know your brand and deliver a custom link-building package specific to each client. We do not use automated formulas or copied-and-pasted emails, nor do we use the same list of contacts for every client. Instead, we take the time to partner with those webmasters in your niche who are most likely to link back to your content. We do this using reverse engineering, which helps us identify a target list of sites for your unique brand based on the unique search keywords you want your web pages to rank for.

Once we've made a custom campaign, our team makes sure to monitor your progress to ensure success. We conduct a sophisticated, ongoing analysis of your keyword ranking and organic search traffic to help you climb the ranks of Google search results. As our client, you will receive regular updates on your brand's performance, including reports on key metrics like traffic flow and keyword rankings. We use this information to continually inform and revise our strategy for your brand, allowing you to earn more coveted slots in the top page of Google's search results.

What is White Hat SEO?

White Hat SEO is a term we've used many times thus far. That's because White Hat practices are at the core of our organic link-building strategy. As SEO experts, we've learned that you can no longer succeed through "growth hacking" or shortcutting your way to the top pages of search results. The modern search engine is too smart to fall for gimmicks like paid backlinks, guest posts, and PBNs. Today, the best way to solidify your domain authority is through White Hat organic search practices. These are practices that follow the terms of service (TOS) of major search engines like Google, to ensure your website is never blacklisted.

Remember that old saying, "good guys finish last?" That could not be farther from the truth when it comes to SEO best practices. In order to become a true expert in your niche, you need to play by the search engines' rules. That means avoiding growth-hacking strategies like keyword stuffing, cloaking, and PBNs. Most importantly, it means thinking about the user experience, valuing individuals over search engines. In our experience, engaging live users and winning over real people is the most surefire way to earn high-quality, organic backlinks.

In order to engage real people, you need quality content. Gone are the days when you could simply slap up dozens of Wordpress sites in a row and hire a cheap team of writers to pump out poorly written articles. Today's search engines see right through these time-saving tactics. The best way to do SEO is to do it right -- or should we say "write?" In other words, you need to focus on creating content that people actually want to read and engage with. By focusing on a content-first strategy, publishers can influence webmasters to create organic backlinks in a much more powerful way.

And, speaking of webmasters, might we add that their opinions are more important than ever before? You can no longer rely on a bot to do your dirty work for you when it comes to building domain authority. We believe that the best way to earn backlinks from real, live webmasters is through high-quality, organic outreach. We believe in performing outreach manually rather than sending automated emails or hiring third-party services. Much like writing a cover letter, sending a webmaster a thoughtful, personalized email works far greater wonders than a copied-and- pasted blurb.

Through this process of manual outreach, your brand can earn far more quality backlinks than if you were to use Black Hat tactics like guest posts and PBNs. There are no shortcuts when it comes to growing your organic search presence. Automation may save you time in the short-run, but it will wind up costing you more, in cash and energy, by all but ensuring low-quality, spammy links that will hurt, rather than help, your standing with the search engines.

Alternatively, manual outreach link-building campaigns, using White Hat SEO tactics, depend on the old-fashioned practice of relationship-building. With manual outreach link-building, you never have to worry about winding out in a webmaster's spam folder instead of their inbox. We reach out to webmasters in your niche to create a genuine connection between their content and your brand. In doing so, we attract greater success -- and increase their likelihood of continuing to link to your site in the long-term -- than if we were to use copied-and-pasted emails or mail merge techniques.

Playing by the rules may take much more time and energy than Black Hat SEO techniques, but it results in a much more sustainable, viable product. Rather than earning you limited income for a short period of time, building quality backlinks through our manual service will gradually help you build a steady source of legitimate profits. Unlike sketchy PBN sites, web pages with quality content that use manual techniques to grow their domain authority are ensured to win over search engines and real customers alike.

Why Organic Search Works

"Slow and steady wins the race," as our grandparents used to say. Organic outreach marketing works because it doesn't rely on growth-hacking gimmicks or short-lived strategies that aren't meant to be sustainable in the long run. When you're trying to grow a business -- not a mere blog -- you need a long-term strategy that will last. Manual outreach link-building requires a greater short-term investment, but it delivers real long-term results when it comes to improving your organic search rankings.

Organic outreach works because it wins over the hearts and minds of real people. Think about it this way: when you're interrupted by a paid ad, all you can think about is how you want the ad to go away so you can get to the content you came for. But when you come across a heartwarming story about a brand or a helpful review from your favorite blogger, you're more likely to view the company favorably than if they paid for their audience.

Organic search may not work exactly the same way, but it comes pretty close. Users searching for answers are more likely to listen to third-party experts who haven't been paid to give a positive opinion of a brand. Earning organic links without paying for them -- especially when they come from a trusted authority in your niche -- tells users they can trust your brand and its reputation. Even if the user knows nothing about you or your website, they are more likely to leave with a positive opinion than if you had placed a paid ad on that website. Manual outreach encourages webmasters to include these types of organic, unpaid links in their blogs, earning trust with your target audience.

While viral growth-hacking strategies may have the power to bring large amounts of traffic to your site in a short period of time, what they don't have is sustainability. Organic, White Hat SEO techniques have the power to bring a steady flow of traffic to your site over the long-term. They achieve success by working with the rules of the search engine, rather than trying to shortcut your way to growth. These so-called "White Hat" tactics pay off in the long run, while running a smaller risk of getting your site banned or blacklisted from major search engines by breaking or bending the rules.

Manual Outreach vs. Automation

These days, our B.S. detectors have become more sensitive than ever when it comes to identifying automated pitch emails and spam. The average webmaster can spot a copy-and- pasted email from a mile away -- which is why our signature link-building process uses exclusively manual outreach, never automation, to partner with websites in your niche on custom link-building campaigns.

Many companies believe they can use shortcut tactics like copy-and-pasting and mail merging to win quality backlinks while saving time. At Measurable SEO, we believe in going the extra mile for our clients by avoiding shortcuts and doing things the old-fashioned way. By creating custom pitch emails for each of our target webmasters, we avoid getting ignored or winding up in spam folders, helping you earn more quality backlinks from authorities in your niche.

In today's industry, where everything is automated, some people will tell you that manual link- building is an obsolete strategy. We couldn't disagree more. In a market that's saturated with automation, doing things the old-fashioned way -- like writing a hand-written thank you note versus an email after an interview -- helps you stand out. The same goes for earning organic search traffic to your website. Manual outreach shows that there's a real person behind your website, with the potential for actual relationship-building -- helping you distinguish yourself and your site from the dozens of bots out there.

Manual outreach link-building campaigns are our signature strategy here at Measurable SEO. Most importantly, we strive to earn links organically, rather than relying on shady web transactions to climb in search results. Buying links strictly violates Google's policy, which means that while you may earn traffic in the short-run, you run the long-term risk of getting banned or blacklisted from the site altogether.

If you want to grow a business by earning real conversions -- not meaningless web traffic -- then quality backlinks, earned through manual outreach, are the way to go. Manual outreach starts with high-quality content on your website, optimized for search engines and real people alike. We then do the hard work of researching keywords and web pages that are most likely to deliver results when it comes to your organic search strategy. Using a compelling hook, we send personalized emails to webmasters in your niche to earn, rather than buy, quality backlinks, boosting your web traffic and Google search standing.